Whiteboard Animation Videos
Online businesses implement different strategies in to order to drive traffic to their website. Some websites set up blogs, submit to web directories, set PPC, Bing, Facebook and Adwords campaigns, and establish affiliate links with other sites just to make people to visit their site. Different strokes for different folks ring true when it comes to marketing online but usually content marketing is king when it comes to strategizing and luring all that potential leads and customers to these sites.
The major reason why business owners want traffic to their site is because they want to offer a service or a product. Getting traffic is one thing but making a sale or conversion is another. Site owners and marketers would usually lead traffic to either the landing page, homepage, or sales page of a website hoping visitors would be persuaded and either sign up or purchase something. This is easier said than done. A lot of lead pages and sales pages do not deliver what is promised. The website may be receiving an enormous amount of traffic but without any conversions being made, all the effort is being wasted. It’s like pouring water into a bucket with a hole and expecting it to be filled to the brim.
One way to alleviate this problem and improve the conversion rate of a site is to implement the use of whiteboard animation videos on the sales pages, lead pages, or whatever page of the site where the site owner wants the conversion to be done. Whiteboard animation videos are a great tool to increase the conversion rate because it can do the sales talk to potential customers without sounding too ‘salesy’.
Whiteboard animation videos are able to tap into the emotions of viewers. A viewer can empathize with a scenario or a storyline; something may have similarly happened to them or they may have realized that they needed this service or product and because their emotions have been piqued they are easily persuaded to avail and transform from just being a lead in the sales funnel into a conversion.
Another good thing about whiteboard animation videos aside from being effective sales tools is that these videos are cost effective to produce and takes only half the time to make as compared to traditional video.
Instead of wasting all those valuable traffic and leads, make these visitors successful conversions by utilizing whiteboard animation videos. Let these videos sell whatever it is your site is selling or offering and achieve 9 times more with your conversion rates.