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Increase Conversion Rates By Using Whiteboard Animation Videos

Whiteboard Animation Videos

increase-conversion-rates-whiteboard-animation-videosOnline businesses implement different strategies in to order to drive traffic to their website. Some websites set up blogs, submit to web directories, set PPC, Bing, Facebook and Adwords campaigns, and establish affiliate links with other sites just to make people to visit their site. Different strokes for different folks ring true when it comes to marketing online but usually content marketing is king when it comes to strategizing and luring all that potential leads and customers to these sites.

The major reason why business owners want traffic to their site is because they want to offer a service or a product. Getting traffic is one thing but making a sale or conversion is another. Site owners and marketers would usually lead traffic to either the landing page, homepage, or sales page of a website hoping visitors would be persuaded and either sign up or purchase something. This is easier said than done. A lot of lead pages and sales pages do not deliver what is promised. The website may be receiving an enormous amount of traffic but without any conversions being made, all the effort is being wasted. It’s like pouring water into a bucket with a hole and expecting it to be filled to the brim.

One way to alleviate this problem and improve the conversion rate of a site is to implement the use of whiteboard animation videos on the sales pages, lead pages, or whatever page of the site where the site owner wants the conversion to be done. Whiteboard animation videos are a great tool to increase the conversion rate because it can do the sales talk to potential customers without sounding too ‘salesy’.

Whiteboard animation videos are able to tap into the emotions of viewers. A viewer can empathize with a scenario or a storyline; something may have similarly happened to them or they may have realized that they needed this service or product and because their emotions have been piqued they are easily persuaded to avail and transform from just being a lead in the sales funnel into a conversion.

Another good thing about whiteboard animation videos aside from being effective sales tools is that these videos are cost effective to produce and takes only half the time to make as compared to traditional video.

Instead of wasting all those valuable traffic and leads, make these visitors successful conversions by utilizing whiteboard animation videos. Let these videos sell whatever it is your site is selling or offering and achieve 9 times more with your conversion rates.

The Wonderful Colorful World of Cartoon Videos

Cartoon Videos and Video Marketing

cartoon-videosThere was a time cartoons were for kids’ entertainment. There was even that period in time before cable had the Disney Channel, Cartoon Network, and Nickelodeon that cartoons was a mere staple of Saturday mornings. Those good old days when the most popular cartoon videos were the earlier versions of the Justice League, Thunder Cats, Rainbow Brite, and all the oldies but goodies entertained not just the young kids but also the young at heart.

Cartoon videos can easily captivate a kid’s attention and most often children learn things and become creative by watching videos. It turns out that cartoon videos not only work with children but with adults as well. Guess all of us never lost that mystique of watching cartoon videos because these videos really work especially when used for video marketing.

Maybe it was indeed due to watching all those cartoon characters that people tend to pay attention when watching a cartoon advertisement. Could it be the colors, the overall concept, the characters, or the story that keeps the audience mesmerized? Online marketers seemed to have tapped this gold mine of a strategy in vying for the attention of the target market.

Since video marketing is the latest trend in online content marketing, a lot of companies are having their own videos produced and the usual videos involve the use of cartoon characters. Cartoon characters are quite versatile because an illustrator/designer/artist can easily change the look of the character and easily come up with a storyboard to present an idea or message that can be easily understood by the viewer.

Cartoon videos are a bit more expensive than the regular whiteboard animation doodle videos but are more effective in terms of attracting attention and these videos do have a sense of appeal that makes a viewer watch a clip again and again.

When marketing a product, service, or idea it is important to keep the attention of the viewer until the end of the video because this is the part where the call to action message is inserted; by using a cartoon explainer video that is not going to be a problem.

If you want a killer video and has the budget to spare, go for the full package and have yourself a customized cartoon video that will surely win the hearts of your viewers and persuade them to avail your service or product.